going japanese

In mid-2008, we launched the critically acclaimed website for Elizabeth Saccente. We'd always discussed the option for penetrating the Japanese market, and started work in January.

Producing a complete translation of a website is complicated, and involved several months of work alongside a native-speaking Japanese copywriter. The process for translation included:

• complete navigation restructuring and addition of an embedded 'lingual switcher'
• page restructure and content changes
• image updates (text and context updates)
• technical code updates (to serve pages to Japanese-default operating systems)

It's a fantastic opportunity to work with other cultures, and one we were very proud to produce. Now we've relaunched the website, we're focusing on the Japanese search engine market - another set of challenges which we hope will be of great benefit to our client.

To see our work in action, visit www.elizabethsaccente.com/jp/ - if Japanese isn't your thing, use the lingual switcher to flick to English.

Published by Designory on Wednesday, Apr 8 2009.