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client

Groundwork Dearne Valley

objectives

Yorkshire sculptors Morgan-Jones, Groundwork Dearne Valley, and the Swinton Heritage Group collaborated on a joint venture to promote the Heritage Trail in Swinton, South Yorkshire. We were asked to design and print the Heritage Trail leaflet.

solutions

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We started the project with design consultancy, bringing together all the digital imagery and written content. As the leaflet's intended for public use (including school groups), we created a simple and effective design, including 'earthy' colour palettes and large-format images. The content was also simplified; we then sketched out and produced a user-friendly 'Trail map', which we added to the layout. Finally, we artworked and printed & folded the leaflet on double-sided A3 heavy paper, ready for distribution.

Back to work

testimonial

"We're really pleased with the creativity of the whole team. They've surpassed all our expectations - brilliant."

Lewis Morgan, MD
visit

See the results at www.groundwork.org.uk

details

The project was delivered May 2002 to a UK market. We provided research & consultancy, brand guidelines, graphic design, user testing, and print management, across an 5-week project duration.