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Lewis Morgan, MD"We're really pleased with the creativity of the whole team. They've surpassed all our expectations - brilliant."
Yorkshire sculptors Morgan-Jones, Groundwork Dearne Valley, and the Swinton Heritage Group collaborated on a joint venture to promote the Heritage Trail in Swinton, South Yorkshire. We were asked to design and print the Heritage Trail leaflet.
We started the project with design consultancy, bringing together all the digital imagery and written content. As the leaflet's intended for public use (including school groups), we created a simple and effective design, including 'earthy' colour palettes and large-format images. The content was also simplified; we then sketched out and produced a user-friendly 'Trail map', which we added to the layout. Finally, we artworked and printed & folded the leaflet on double-sided A3 heavy paper, ready for distribution.
Visit www.groundwork.org.uk
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