Pro-Exec
Pro-Exec needed to establish a new brand, to attract customers and raise their business profile. They wanted a website, stationery set, brochure, and offline advertisements - starting with consultancy for their entire project.
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We created a strong brand identity, including a complete logo system with fonts and colour palette. With this brand in place, we went on to print business cards, letterheads, and compliment slips. Elements of the brand were then carried into website layouts.
The website itself has been produced with usability and accessibility in mind. All navigation systems have been carefully researched and built; customers can also control text sizes and colours as needed. We also provided a complete copywriting service, to simplify and strengthen key messages throughout the website.
Additional functionality includes a document download system and secured contact form. The download system controls access and security, protecting important files from unauthorised users.
We're currently discussing content management and enhanced user control for the website, along with offline advertising concepts to take Pro-Exec to market.
Nick Langman, MD"Stunning designs, beautiful stationery, and a fantastic website. True professionals."
See the results at www.pro-exec.co.uk
The project launched January 2007 to a UK market. We provided research & consultancy, information architecture, copywriting, graphic design, production, testing, and staging, across an 8-week project duration.
Others: design, offline advertising, email management